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CEO Matthew Harrison talks about the role of research in shaping marketing strategy

B2B International CEO Matthew Harrison was guest speaker and facilitator at the Chartered Institute of Marketing’s (CIM) ‘Knowing me, knowing you’ market research round table in Manchester on Friday. The purpose of the event was to consider how market research can shape marketing strategy.
On the day, Matthew talked about the different types of

The Future Looks Bright for the UK Game Market

A recent industry study by market research specialist B2B International reveals positive views on the future of the UK game market.
Research carried out in September and October of 2013[1] found that although the market had gone through tough times in 2012 with the poor weather and continuing economic downturn, 2013 has seen an increase

B2B International Outperforms Market Research Industry

The Market Research Society (MRS) has published its annual league table, which ranks the largest UK research and insight industry organisations by turnover. The UK boasts the second largest research and insight industry in the world, after the US.
With like-for-like growth (after adjustments) of 0.12% being calculated over the 12-month period, there are signs

The Future of the North Sea Oil and Gas Industry

 
A recent report, conducted by B2B International on behalf of Barclays, has highlighted the optimism surrounding the United Kingdom Continental Shelf (UKCS) and in particular the future of the oil and gas industry in the North Sea.
Currently, activity in the North Sea is thriving, with investment at its highest for 30 years

B2B International Launches ‘Beyond Knowledge’ Rebrand

B2B International is the largest, independently owned, business-to-business focused market research company in the world, working with leading brands and multinationals to provide valuable market information that guides more effective corporate decision-making. And it is introducing a new look and brand proposition!
Over 15 years, B2B International has continually transformed itself

Best ever half year for B2B International

On the back of 2012 being its best ever full year for growth (when turnover expanded by 28% to £5.1 million) and Q1 of 2013 posting its best ever start-of-year figures, business-to-business market research and business intelligence agency B2B International is pleased to report its most profitable half-year ever.
While revenue for

Global Market Research Prices 2012

ESOMAR has recently published its latest Global Prices Study, which shows the USA holding on to the No. 1 position, again making it the most expensive country in which to do research.
The ten countries which now in 2012 have been found to be the most expensive are the same ten that had

An Insightful Discussion

A couple of weeks ago, B2B International Director Carol-Ann Morgan took part in a roundtable event in London hosted by Marketing magazine. ‘Greater Insights 2012’ invited some of the UK’s foremost market researchers to lead a discussion on what’s hot and what’s not in the market research industry at the present time.

Appreciating The Value Of Traditional Research

The market research industry has change immensely in the past decade or so with the arrival of the internet and its subsequent advances – and few would argue that the industry has not benefited tremendously from this digital revolution. Yet does this mean ‘traditional’ market research no longer has a place?
In

Global Market Research 2011 – An Industry Report

The new ESOMAR global market research industry report for 2011 shows that the industry has now grown to US $31.2 billion in 2010.  
This represents an overall growth  of 5.2% and 2.8% after adjustment for inflation – a significant improvement on 2009 but in line with expectations of economic

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