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Industrial Research

Getting Buy-In To Your Research Project

More and more clients are coming to us at an early stage in the creation of a research brief to get our thoughts not only on how we can help research the problem but also to get our help and backing to get buy-in to the project from inside and help fight the

Who is the next China?

China is a phenomenally important player in the world’s economy. The country does, of course, have a reputation as home to much of the world’s low-cost manufacturing, but this is not such an accurate reflection of its economic standing today; increasingly China is moving up the pecking order and shedding its reputation

Positive Outlook for Industrial Companies

Good news this month for many of our clients! According to a new report, Trends in Industrial Marketing 2010: How Manufacturers are Marketing Today – incidentally published by one of our clients, GlobalSpec – 70% of sales and marketing professionals in the industrial sector expect their companies to increase sales this year, compared

A Recessionary Review of Market Research in the USA

 As first published in the latest issue of BIG Times, the Business Intelligence Group’s regular newsletter, B2B International’s Caroline Harrison, currently based in our New York office, examines the market research industry in America over the course of the recession:
Hot on the heels of the successful opening of its Beijing office in 2006,

What To Look For In An Industrial Research Agency

In his latest Thursday Night Insight blog feature, Alaric Fairbanks talks about the ways in which business-to-business market research agencies can prove their credentials for even the most highly specific and niche market research requests.
In our Asian operations, perhaps unsurprisingly given the rapidly industrialising nature of the

Making a splash in the US

Following the success over the past 5 years of its UK shower brand preference monitor, B2B International has announced it will be providing a similar offering in the USA.
The twice-yearly monitor will investigate US shower installers’ requirements from shower brands, the decision making process when deciding which shower to install, and

Why Go Stateside? What B2B International Can Offer America (2/2)

B2B International’s latest office is about to open in New York, USA. At a time when all talk in the media is of a stuttering US – and indeed worldwide – economy, why are we heading Stateside now?
As detailed in yesterday’s blog post, UK-based business-to-business market research

The Challenge of REACH

In his first Thursday Night Insight post, research executive Russell Clarke assesses the challenges brought about by the new REACH legislation.
In business-to-business market research, we need to have a thorough understanding of the challenges that are faced by our clients and their respective industries. Being profitable, building customer relationships

Differentiation Through Being Green

In the first of a new series of posts from the researchers at B2B International, director Nick Hague looks at how b2b companies can make a greater play of their environmental credentials, and set themselves apart from their competition.
For the last 10 years a lot of the market research projects we

A Stanley Tool Found in Nearly Every Tradesman’s Bag

A new study by B2B International for Stanley Tools examines the use of certain hand tools within various trades, how tradespeople choose tools and what features they look for.
The Importance of Brand
Quality and robustness are the key requisites for tradesmen when purchasing hand tools but equally,

Our Industry Expertise


Very good market intelligence that will be invaluable in helping us understand the market landscape and formulate our strategy.


Thank you for all your work; we have truly enjoyed working with B2B International. How likely would I be to recommend B2B International to other colleagues out of 10; a 10!