Archive for the ‘Growth’ Category
Earlier this month, AdAge and Thoughtful China ran a conference entitled Market to Watch: Building Brands Beyond Tier One in China. In a country where ‘Tier 2’ cities may have populations of 7 million or more, there’s certainly plenty of reason to look beyond the more obvious markets of Beijing and Shanghai.
Some of the top growth strategy takeaways from the event are shown below:
ESOMAR’s new industry report shows that global market research revenue continues to rise with figures reaching US $33.5 billion, representing a year-to-year increase of 3.8%. While this creates an overall picture of apparent stability in the global market research business, it should be noted that there were massive gains in some markets while others suffered severely due to economic and political turmoil.
The key highlights from the report shows that:
For the more detailed report please visit http://www.esomar.org
As highlighted in a recent AdAge article, global expansion has, for much of the past decade, seemingly begun and ended with the BRICs – Brazil, Russia, India and China.
Now, however, questions are being asked about both the stability and growth potential for some of those four countries, not to mention the growing appeal among others not on the list – including Indonesia and Vietnam.
While it has to be said that some commentators profoundly disagree with those questioning the growth potential of the BRICS, others make the following arguments:
To read the original article in full, please visit: Growth lies building brics/235254/
And, of course, to find out how we can assess the markets with most potential for your business, please visit www.b2binternational.com/research-and-intelligence/market-assessment/ or contact (http://www.b2binternational.com/contact-b2b/) your nearest B2B International office.
The B2B Barometer – the bi-annual ‘state of the nation’ survey for B2B marketers – has just launched its sixth wave, reporting client-side marketers and agencies are feeling positive about business over the coming year.
Backed by three years of historical data on B2B marketing, the survey collates the views of client and agency side marketers, and gives a bird’s eye view on what’s important in the world of B2B.
Results of this wave were surprisingly positive given the tough economic climate. A massive 80% of respondents interviewed (client and agency side) expressed confidence in their organisations’ outlook for the next 12 months – the highest figure ever recorded in the Barometer.
This confidence is being driven by positive performance over the last year as well as signs of life for the next six months, with 61% of agencies reporting rising revenues and 63% seeing more new business enquiries during the past 12 months. 48% of client-side marketers expect their B2B marketing budgets to rise in the next 12 months – only serving to spur on this positive feeling within the industry.
To see the full report please go to http://www.b2bbarometer.co.uk/
China is a phenomenally important player in the world’s economy. The country does, of course, have a reputation as home to much of the world’s low-cost manufacturing, but this is not such an accurate reflection of its economic standing today; increasingly China is moving up the pecking order and shedding its reputation as the world’s workshop.
All of which does perhaps beg the question, where will low-value manufacturing go next?
Indonesia is one country creating a lot of interest in this regard. With a significant population, growing middle class and relatively stable government, it certainly ticks some of the required boxes, but some concerns persist, such as onerous labour regulations and weak infrastructure.
Indeed, one trend that has been noted is for certain countries to carve out certain niches. Bangladesh and Cambodia, for example, are very much establishing themselves in the textile industry.
Elsewhere, Vietnam is tipped by some to be the next stop for global supply chains, but others feel it is not living up to its potential for a number of reasons, among them a poor transportation infrastructure, political instability and high inflation.
Meanwhile, manufacturing industries in countries such as Thailand and Malaysia, both of which produce a bigger share of sophisticated goods than China (particularly electronics and car parts) could actually find themselves threatened by Chinese manufacturers moving up the value chain – and therefore into their turf.
With complex supply chains predicted to continue to fragment across multiple countries, specific industries are expected to gravitate towards countries with comparative advantages in that area.
In summary, there is no one clear successor to China, but all Southeast Asian countries together might just stand a chance.
This blog is based on an article first appearing in China Economic Review. To read the article in full, please click here or to learn more about the potential of the Asia Pacific region for your business, visit our website.