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Focus Groups

Design That Sticks

Case Study: Packaging Research
Loctite was acquired by the German Fortune 500 company Henkel in 1997 and is today one of the corporation’s largest global brands. It is the only consumer brand also serving professional markets that offers a full range of high performance adhesive and sealing solutions.

BIG – The Inaugural Northern Forum

Join B2B International along with other key business to business figures based in the North for a Q&A session tonight.
The topics we will be discussing are:
1. How’s business – thoughts on the effect of the recession on business, whether things in the North are any different

Be Vocal—It’s Good Medicine For Everybody

During a week of laryngitis, Eve Lenkowsky reflects on how frustrating it is to lose your voice—and how market research can be a powerful cure for millions of people worldwide.
Wouldn’t you bet my luck that the week the weather turns beautiful and everybody is ready to go outside and shout, that I should

The Future Looks Bright for Online B2B Focus Groups

With worldwide expenditure on online research predicted to almost treble over the next three years, market research specialist B2B International believes the future is rosy for most online techniques, especially focus groups.
The technological revolution of the past 15 years has led to the rapid development of online data collection methodologies. Of

The Apprentice: What We Can All Learn – Focus Groups

Although the annual intrigue and expectation regarding the BBC’s The Apprentice has now long since died down, in this week’s Thursday Night Insight, B2B Marketing Manager Caroline Harrison nonetheless reflects upon a recent re-run of the show and finds some more valuable business lessons can still be learned.
Recently I watched a re-run of

Is Work Making You Deaf?

Research from business-to-business market research specialists B2B International shows low awareness of noise levels at work as deadline looms for entertainment industry regulations
When the Control of Noise at Work Regulations 2005 came into force in 2006 the music and entertainment sectors were granted a two-year transitional period until April

Choosing A Logo

This week we have witnessed a furore erupt around the logo for the London 2012 Olympic games. The logo (above) which cost £400, 000 to design, has received a barrage of abuse from various arms of the media and all corners of the globe. Seth Godin gives his opinion on the matter

The Power Of Industrial Brands – Chapter 6

Chapter 6 of “The Power Of Industrial Brands”, our latest free ebook, is published here today. Each Monday we will be publishing a new chapter on this blog which will be available for free download. As well as this, you can download each chapter as an audio podcast from our podcast site

Podcast: Using Focus Groups In Market Research – Part 2 of 2

This week’s podcast (available at www.themarketresearchpodcast.com – B2B International’s new podcast website) is called “Using Focus Groups In Market Research”. This podcast is the second and final part – the first part was published last week, and can be found here.

Written by Carol-Ann Morgan of B2B International Ltd, the Podcast covers

Technology Advancements For Face-To-Face Focus Groups

There is an interesting article in the March 2006 edition of ‘Research Decisions’ that looks at how focus group viewing facilities have greeted the digital age in the past year.
The article looks at how most facilities now offer digital recordings of groups which “finally dispenses with the need for rewind buttons on VHS.

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