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Focus Groups

Design That Sticks

Case Study: Packaging Research
Loctite was acquired by the German

BIG – The Inaugural Northern Forum

Join B2B International along with other key business to business figures based in the

Be Vocal—It’s Good Medicine For Everybody

During a week of laryngitis, Eve Lenkowsky reflects on how frustrating it is to

The Future Looks Bright for Online B2B Focus Groups

With worldwide expenditure on online research predicted to almost treble over the next

The Apprentice: What We Can All Learn – Focus Groups

Although the annual intrigue and expectation regarding the BBC’s The Apprentice has now long

Is Work Making You Deaf?

Research from business-to-business market research specialists B2B International shows low awareness of noise

Choosing A Logo

This week we have witnessed a furore erupt around the logo for the London

The Power Of Industrial Brands – Chapter 6

Chapter 6 of “The Power Of Industrial Brands”, our latest free ebook, is published

Podcast: Using Focus Groups In Market Research – Part 2 of 2

This week’s podcast (available at www.themarketresearchpodcast.com – B2B International’s new podcast website) is called

Technology Advancements For Face-To-Face Focus Groups

There is an interesting article in the March 2006 edition of ‘Research Decisions’ that

Our industry expertise

The B2B team came up with a range of questionnaires tailored to each business partner which uncovered what really mattered to them in business partnerships. I would definitely recommend their services to anyone.

Edinburgh Airport

Generating highly relevant and actionable customer and market insights, the B2B International research models align well with our business needs and provide foundational support for our long-term strategic planning.

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