Archive for the ‘Events’ Category
BIG, the Business Intelligence Group, in conjunction with the ICG, is hosting its second Northern forum of 2013 in Manchester on 5th June. The event, entitled ‘Look underneath your nose’, is all about using a little bit of imagination and insider know-how to get a head start on your research requirements. In short, there is an enormous amount of intelligence out there at little or no cost, if we only look for it.
The guest speaker is B2B International founder and director Paul Hague, and we love that the event is marketed as the chance to “hear one of the most seasoned (pickled?) market researchers on the planet” speak of his experiences about getting information for next to nothing. What more can we say?!
If you’re interested in attending this event – and why wouldn’t you be? – it could be the best £5 you’ve ever spent! For more information, please visit the BIG website.
The 9th IDM Business Marketing Conference: New world, new values, new customer rules
The role of marketing in driving the business, and the need to have nailed down a robust and well thought out business strategy to underpin your marketing, has never been greater. To achieve results and demonstrate their impact on the bottom line, business marketers need to embrace new and innovative strategies and tactics to engage with their customers (and stakeholders) and integrate them into their existing approaches.
Technological developments and economic challenges have fundamentally changed the way business marketers do business and the shift in power to the consumer has had a profound impact on moving from a push to listen/nurture/respond approach.
Nick Hague, Managing Director of B2B International has been confirmed as a speaker to talk about “Taking account of global cultural differences and understanding the complexities of international expansion”. On the day, Nick will be joined with other speakers including:
• Founder and Chief Executive Officer, Mubaloo
• Chief Marketing Officer, Psion
• Marketing Director, Reed Business Information
• Head of B2B Marketing, KLM
• UK and Ireland Brand Manager, IBM
• Head of SME Business Marketing, 02UK
To understand what the new b2b world looks like in 2012, the new values that hold true and the new customer rules in b2b marketing come along on the 24th May 2012 at the Commonwealth Club in London.
For more information visit: http://www.theidm.com/marketing-events/b2b-conference/
B2B International is pleased to announce Loyalty Beyond Reason – an interactive one-day conference featuring some of the world’s leading speakers on customer experience and loyalty.
Joining B2B International on the day will be highly regarded industry experts Chris Daffy, Jane Schofield and Tim Poyntz, who along with a number of guest speakers, will introduce attendees to a whole host of cutting-edge – yet easy to instigate –concepts and strategies that can help you attract customers and retain them for life.
Taking place at the fabulous Cranage Hall Venue in Cheshire on Thursday 24 November 2011, this is a not-to-be-missed event. In fact, we are confident that this is the one day in 2011 that could transform the fortunes of the whole of 2012!
For more information on the event click on the link below:
Notes about BIG: The Business Intelligence Group (BIG) represents users and suppliers of business-to-business research and market intelligence services. For more information visit https://b2bresearch.org/
It may not be quite as high profile an event as the Oxford and Cambridge University Boat Race, but make no mistake – for the staff and students of the Universities of Salford and Manchester, their annual boat race at Salford Quays is an important date on the calendar. Rivalry and rowing aside, it’s a lot of fun and, more importantly, raises money each year for a great cause.
This year’s event – the 39th Annual Two Cities Boat Race – will be generating much needed funds for Macmillan Cancer Support, and B2B International is proud to be making a donation of £500 to support the event.
The Boat Race is being held on Saturday May 8th 2010, and we wish everyone involved the best of luck!