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Eve Lenkowsky

Fireworks? Conjoint Works!

Just days before her nation’s Independence Day, Eve Lenkowsky ponders fireworks and shows how a market research technique can illuminate the factors behind the complex choices we make.
Seeing as it is Canada Day on July 1st (Canada’s national day) and will be the American Independence Day holiday of the Fourth of July on…well,

Be Vocal—It’s Good Medicine For Everybody

During a week of laryngitis, Eve Lenkowsky reflects on how frustrating it is to lose your voice—and how market research can be a powerful cure for millions of people worldwide.
Wouldn’t you bet my luck that the week the weather turns beautiful and everybody is ready to go outside and shout, that I should

Research Reveals Engineers Want Universities to Teach Business Skills

 A recent study for Tufts University by market research specialist B2B International examines how universities can develop engineers and scientists into business leaders of the future.
One of the biggest challenges facing any higher education institution is attracting students through its doors. The Tufts Gordon Institute, part of Tufts University’s School of Engineering

Party Like A Research-star!

As we settle into the new year, Eve Lenkowsky reflects on how a little holiday-season market research could have saved on a lot of leftover pizza…
If you came to visit me at my place this week, you might begin to think I have an alcohol problem. And a cookie hoarding problem. And

New Researchers as B2B International Continues to Grow

Market research specialist B2B International appoints three new research executives globally, a positive indicator in light of the current economy, according to director Nick Hague
B2B International appoints three new research executives, two in the UK and another in America: Afshan Bhatti, who previously worked with the Prison Service as a forensic

(Fish) Food For Thought: Segmentation Fun at Your Local Pet Store

Eve Lenkowsky’s first Thursday Night Insight shows us why careful segmentation of our target markets is vital to survival.
At the risk of coming off as the dorkiest member of B2B International, I’m going to tell you about my latest hobby: fish.  That’s right, I’m a ichthyophile.  Say that one 3

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