Archive for the ‘Esurveys’ Category
Thursday, December 21st, 2006
So, for our last post of 2006 we thought it would be fitting to compile all our favourite posts from throughout the year. After starting from scratch at the start of the year, the blog has seen massive success, and we are sure you will agree, has now become a vast resource of information. Here are the links to our favourite posts from 2006:
All Marketers are Liars!
Sniffing Out The Right Information
Helpful Market Research Tools
Are companies out of touch with their customers?
Brand Innovation
SMEs - The engine of the UK economy
Sources for desk research
The Key Principles Of Effective Questionnaire Design
Most Loved, And Most Hated Brands
How our gaze path affects the way we consume the web
One Word Equity
Devising Marketing Campaigns For A Marketing Audience
Questions on b2b blogging
Reinventing Brands in B2B Markets
Online Market Research In China
Podcast: The Value Of Brands
Chinese expansion for B2B International - BBC Interview
Ten Easy Ways to Increase Response Rates For Your Online Survey
How Customer Focused Is Your Website?
Helping The Clients Succeed In China’s B2B Market
Eight skills that make you a good leader
What to do, and what not to do when it comes to PR
The Innovation Process - 7 Deadly Sins
And of course, 2006 has also seen the publishing of our first two free ebooks - click the links below to download them if you haven’t already:
A Practical Guide To Market Research
The Power Of Industrial Brands
Well, that’s all for 2006, thank you for visiting our blog throughout the year, we hope you have found to be interesting and of use. We’re back on January 2nd, so see you then.
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Pricing Strategy, Online Research, Online Focus Groups, Qualitative Research, Quantitative Research, Industrial Research, SMEs, Segmentation, Market Research China, Esurveys, Market Research, Industry News, B2B News, Branding, Customer Satisfaction, Employee Satisfaction, Desk Research, Articles |
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Friday, October 13th, 2006
Here’s a post that should be of great use to anyone invloved in online research. It was written by Jennifer M. Jensen, Assistant Professor Department of Political Science, at the Rockefeller College of Public Affairs and Policy, SUNY Albany.
1.Target your audience.
Consider a variety of sources for possible respondents. In addition to email mailing lists, for example, consider posting your survey to newsgroups and web communities.
2.Personalize your email invitations
Emails with a personal salutation result in increased response rates of at least five percent, and sometimes much higher. Send your email to “Dear Mr. Wright” rather than “Dear Valued Alumni.”
3.Keep your email invitation short
Please keep your email invitation short and simple, with just one link - the one to the survey. Please be sure to explain the following: -
a.Who you are and the purpose of your study
b.The survey’s benefit to the individual as well as to your
c.Length of survey - if it is short, emphasize that. But be truthful about times - people are more likely to stick with longer surveys if they know about how much time they will take.
d.Privacy statement, if required by your organization.
4.Make your first survey page simple - let people take the survey!
Once people have decided to take your survey, they will want to get started. Studies show most people don’t read extensive instructions.
5.But? be clear about privacy protections
The first page of the survey is the place to include information about how you will be using people’s responses. People are more comfortable sharing information on the Internet if they know how it will be used. Are they anonymous? Confidential? Shared with others? A university human subjects statement, if needed, would go here.
6.Send reminder emails
Some people will take your survey right away. You will get increased responses, however, if you send follow-up email reminders with the survey link included. It is best not to send more than two reminder emails. Be sure to filter out email addresses of people who do not wish to be contacted again.
7.Consider offering incentives - gifts, prizes, etc.
Studies show that incentives need not be large to increase response rates. A small token, gift certificate, etc., can increase responses considerably.
8.Some people just want to share their opinion!
A large number of people will complete a survey to share their information rather than to receive an incentive. Consider making your incentive optional - you must choose to be included in a raffle or donating to a relevant cause for example.
9.Use graphics and Internet features strategically.
Surveys generally don’t need fancy graphics, and sometimes graphics can distract from the content of the survey, or influence answers. But there are a few ways to use graphics to improve your survey responses. These include providing an image and web link for a prize or incentive, using a multimedia embedded content survey.
10.Publish your results online to survey participants.
People who respond will want to see results, and getting these results will encourage them to complete the survey.
And a bonus?
Use friends, family and colleagues targeting Use your respondents to share your survey to interested. Offer respondents an opportunity to send the survey to others, and if their friends and family take the survey, the original respondent has a better chance of winning/earning a gift incentive. This can be easily achieved by collecting email addresses as part of the survey.
For more information on using online research in market research visit our
company website.
Posted in
Quantitative Research, Online Research, Esurveys, Market Research |
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Tuesday, October 10th, 2006
With the amount of on-line users rapidly growing in the UK to over 37 million , it would seem that one of the ways forward for market research comes in the form of e-surveys. Here at B2B International we have been pioneers of the most up-to-date technologies when it comes to business-to-business research – utilising online surveys, online focus groups, and online panels to conduct research. This interesting advice from Sue Froggatt, outlines how to make the most of e-surveys and also when other methods may be required.
Advantages of E-Surveys
 Reduced costs: No interviewers, no telephone charges, no paper, no printing, no postage and no data entry.
No interviewer bias
Increased accuracy: No transcription errors
Reduced Time: Survey responses start coming in within minutes of contact.
Increased flexibility: E-surveys enhance design flexibility by permitting questionnaire changes on the fly.
They can improve quota achievement through up-to-the-minute monitoring.
Surveys can be designed that interactively adapt based on respondents’ prior answers.
They are recommended if:
You can provide a quality population list having a high proportion of current and accurate e-mail addresses
The population of interest typically uses computers and the Internet in their day-to-day working lives
You need to contact a large sample, or possibly even the entire population
You need to screen a large population to find rare but important members
The survey is concise and well-structured enough to be comfortably completed in one sitting
They are problematical if:
 The population of interest is not connected, or a good list of e-mail addresses is not available
It is critical that results represent all members of the population, not just those with access to the Internet
Questioning is lengthy, complex, or requires respondents to look up information
Questioning is mostly exploratory and uses lots of open-ended questions
For more information on e-surveys and other forms of online research visit our company website.
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Posted in
Quantitative Research, Online Research, Esurveys, Market Research, Articles |
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Thursday, April 27th, 2006
Online research is fast becoming a more dominant methodology in today’s business environment. At B2B International we have been pioneers of the most up-to-date technologies when it comes to business-to-business research – utilising online surveys, online focus groups, and online panels to conduct research.
On our website you can now view a sample e-survey that outlines what can be achieved with our online survey software. The sample survey only scratches the surface of our capabilities – if you would like more details into our online capabilities, you can either check our website, or contact one of our research executives on 0161 440 6000.
You can view the online survey demo here.
Posted in
Online Research, Online Focus Groups, Esurveys, B2B News, Articles |
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