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Emma Flood

A Strategy for Success

Emma Flood’s latest Business Surgery looks at differing strategies for success and how market research can play a part
I recently read an article on mckinseyquarterly.com which discussed the different strategies of two global companies. One of the companies followed the same investment pattern of allocating capital to each business unit

Increasingly Mobile

Emma Flood’s latest Business Surgery assesses the potential of ‘m-research’
As a regular visitor to the MRS’s news website, research-live.com, I was interested to read further about some of the prominent developments in technology, and how this is evolving aspects of market research, such as methods of data collection. One area which

Brand and brand, hand in hand

Emma Flood this week weighs up the merits of brand partnerships.
On a recent lunchtime browse through research-live.com I stumbled across an article by Lyndsay Peck (click here to read the full article) discussing the benefits of brand partnerships:
Although brand partnerships have been around for years – some successful, some less so

Compare The Market

This week, Emma Flood discusses the advantages of making your brand standing out from the crowd
Earlier this month, I was walking through a large garden centre, when I saw a collection of meerkat statues dressed as various characters, and retailing for around £20. Not in the least bit interested in purchasing

Swines for distorting facts

In her Thursday Night Insight this week, Emma Flood warns us what market researchers can learn from the ongoing handling of the swine flu epidemic.
Have you heard of swine flu?  No doubt, like the rest of us, you have been poring over the alarmist messages in the newspapers

On the Rise or Over the Hill?

On the eve of an important milestone in her life, Research Manager Emma Flood reflects on how products and services experience similar highs and lows, and how it’s important for us to understand why.
I am just about to enter a period of reflection in my life, since I

Beyond Belief

In today’s Thursday Night Insight, Emma Flood considers the importance of understanding our customers and markets today.
I read with interest a story this Easter weekend on the BBC news website regarding British people’s belief in Heaven and life after death.  The study, conducted by Theos, the Theology thinktank, included

A Woolly Offering

In her first Thursday Night Insight, Research Consultant Emma Flood considers the importance of understanding and maintaining corporate position and brand image.
Almost 100 years ago, in 1909, the retailer Woolworths started life in Britain.  F. W. Woolworth, as it was known then, sold a variety of merchandise from stationery,

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