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Economic Recovery

B2B Industry Confidence Is High From The New B2B Barometer

The B2B Barometer – the bi-annual ‘state of the nation’ survey for B2B marketers – has just launched its sixth wave, reporting client-side marketers and agencies are feeling positive about business over the coming year.
Backed by three years of historical data on B2B marketing, the survey collates the views of client and agency

A Recovery for Marketing

Following a tough couple of years for the industry, good news comes for marketers with reports that marketing recruitment and salaries are set to rise in coming months. The new study by recruitment consultancy Aquent reports that 50% of firms plan to boost numbers in their marketing teams over the next six months;

Marketers and the Recession

 The Marketer, the official magazine of The Chartered Institute of Marketing, has reported how the recent recession forced many marketers to change their product and service offerings.
Following the spring wave of its Marketing Trends Survey, the CIM has revealed that 57% of marketers surveyed claim their business has had to adapt its product

Marketing is Making a Difference

Marketing departments were often among the first to feel the strain last year as the global recession took hold. Redundancies, reduced budgets and extra pressure to demonstrate ROI were commonplace. But, while marketers were trying to show how their roles made a difference to their company’s bottom line, it would seem that

Continued Growth for B2B International

B2B International’s consistent growth continued in 2009 despite the difficult economic environment. The company’s turnover increased by 10% and is now approaching the £3.5 million mark (over US$5 million). B2B International has experienced year-on-year growth in every year since its formation in 1998.
“2009 was a challenging time throughout

Market Research Across Europe

 Recently released figures from mainland Europe show that some parts of the European market research industry found 2009 to be a difficult year.
Market research revenues in Germany fell by 5% last year, according to figures provided by 151 German agencies to industry publication Context – the total revenue of those taking part

Confidence Rising

A new survey carried out by the Chartered Institute of Marketing (CIM) has found UK marketers to be ‘quietly confident’ about the UK economy and their companies’ prospects over the next year.
The survey of 1,200 marketers discovered that 51% of respondents think business will improve over the next 12 months; just 16% expect

UK Research Industry Holds Up

Hot on the heels of the ESOMAR Global Market Research report, the Market Research Society’s most recent survey of the profession reveals that the UK industry fared comparatively well in 2008. However, 2009 has brought its own challenges that may compromise industry growth this year.
In the face of

Feelings and forecast

With so many people interested in the state of the economy, Alaric Fairbanks this week takes a look at some of the more unusual indicators which may tell us whether prospects are looking up.
Even – perhaps especially – here in Beijing, as elsewhere, not a day goes by without mention of the economy

Our Industry Expertise

Testimonials

A very good debrief. Met the objectives for the customer research very well - great analysis and recommendations.

Mars

The B2B team came up with a range of questionnaires tailored to each business partner which uncovered what really mattered to them in business partnerships. I would definitely recommend their services to anyone.

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