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Economic Crisis

Marketers and the Recession

 The Marketer, the official magazine of The Chartered Institute of Marketing, has reported how the recent recession forced many marketers to change their product and service offerings.
Following the spring wave of its Marketing Trends Survey, the CIM has revealed that 57% of marketers surveyed claim their business has had to adapt its product

Marketing is Making a Difference

Marketing departments were often among the first to feel the strain last year as the global recession took hold. Redundancies, reduced budgets and extra pressure to demonstrate ROI were commonplace. But, while marketers were trying to show how their roles made a difference to their company’s bottom line, it would seem that

Continued Growth for B2B International

B2B International’s consistent growth continued in 2009 despite the difficult economic environment. The company’s turnover increased by 10% and is now approaching the £3.5 million mark (over US$5 million). B2B International has experienced year-on-year growth in every year since its formation in 1998.
“2009 was a challenging time throughout

Market Research Across Europe

 Recently released figures from mainland Europe show that some parts of the European market research industry found 2009 to be a difficult year.
Market research revenues in Germany fell by 5% last year, according to figures provided by 151 German agencies to industry publication Context – the total revenue of those taking part

Confidence Rising

A new survey carried out by the Chartered Institute of Marketing (CIM) has found UK marketers to be ‘quietly confident’ about the UK economy and their companies’ prospects over the next year.
The survey of 1,200 marketers discovered that 51% of respondents think business will improve over the next 12 months; just 16% expect

To Keep Up, You Must Keep In Touch

In her latest Thursday Night Insight, Chrissie Douglas highlights the sheer pace and scale of economic change in the UK (the so called credit crunch), how this has completely changed our perceptions of things that we have always taken for granted (i.e. that our money is safe in the bank!),

Marketing Strategies In The Current Economic Environment

B2B International recently hosted an online survey for Julia Cupman on marketing strategies in the current economic environment as a part of her further studies.  This unique piece of research provided insights into how marketing professionals are responding to today’s recessionary pressures.
The survey yielded 396 responses from a plethora

Marketing Budgets Show Resilience

Despite the belief that marketing budgets are among the first to suffer in a recession, a new report from the Chief Marketing Officer Council states that almost a third of global marketers are actually planning to increase their budgets this year.
According to the Marketing Outlook report, 29% of

Increasing Sales In Challenging Times, part 1 of 3

The American Marketing Association’s flagship publication, Marketing News, recently ran an article entitled ‘Look Farther Afield, which described how research should answer certain questions for marketers hoping to expand into new markets.  This feature was contributed by B2B International’s very own Julia Cupman.  Julia’s full original article is

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Testimonials

B2B had to be very flexible and adapt fast while working with us. The execution in different markets is not easy to do as well as gathering all the necessary information. With their report we went further than the normal/expected reporting of qualitative research. My internal customers are also very happy with the work carried out by B2B International.

Nestlé

The comprehensive nature of the survey, the results and the clarity of the final presentations were excellent and we would like to thank you and your team for the high quality work produced.

HSE (Health & Safety Executive)