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Archive for the ‘eBook’ CategoryNext Entries »Questionnaire Design – Chapter 6Monday, July 14th, 2008
You guessed it! It’s time for the latest chapter of our e-book: Questionnaire Design by Paul Hague! This week’s chapter discusses “Framing the questions” and focuses on how questions are presented to respondents. The chapter also highlights the importance of how questions are worded, and the impact that their wordings have on a questionnaire. To download Chapter 6, please click on the appropriate links below:
Questionnaire Design – Chapters 4 and 5Monday, July 7th, 2008
It’s a Monday, which can mean only one thing – Time for the next installment(s) of our e-book: Questionnaire Design by Paul Hague! This week we’ve two chapters on offer: Chapter Four deals with the "Fundamental Principles of Questionnaire Design", and offers 8 golden rules to bear in mind when framing the questionnaire. The chapter concludes that above all else, it is the respondent that should be front-of-mind when crafting a questionnaire, since they are the ones who ultimately need to understand the questions being asked and the purpose of the study in the first place. Chapter Five, entitled "Different Types of Questions" looks in further detail at the different question formats that can be utilised in a questionnaire. This section seeks to clarify where each question type is best used, according to the over-arching research objectives and the information that’s being sought. To download Chapters 4 and 5, please click on the appropriate links below:
Questionnaire Design – Chapter 3Monday, June 23rd, 2008
No sooner have we posted the second chapter of our latest e-book "Questionnaire Design", than Chapter 3 becomes available! This third installment looks in more detail at the different types of questions that can be asked in a market research questionnaire. At the top level, there are three different types of question that can be posed: Behavioural, attitudinal and classification. Each type of question can be used to elicit a certain type of information and, as the chapter discusses, some are suited to particular types of research more than others. To download Chapter 3 ("Three Different Types of Questions") click on the links below:
Questionnaire Design – Chapter 2Thursday, June 19th, 2008
Following last week’s debut chapter from our latest e-book "Questionnaire Design", chapter 2 is now available to download. The second chapter of the book tackles the issue of choosing a questionnaire type. This is something that is determined by a number of factors, such as project methodology (what information is being sought), as well as practical factors such as the type of respondent involved and where the interview is taking place. The chapter uses examples to illustrate instances where one type of questionnaire may be favoured over another. To download Chapter 2 ("Deciding What Type of Questionnaire to Use") click on the links below:
Questionnaire Design – Chapter 1Monday, June 9th, 2008
We’re very pleased to announce the publication of our latest e-book "Questionnaire Design" by Paul Hague. Every Monday we’ll be releasing a new chapter of the book for you to read, both in pdf and audiobook format. To get the latest chapter in written format, just visit the B2B International blog and follow this link to the pdf at the bottom of the post. Alternatively, to obtain the audiobook version, simply visit our sister website The Market Research Podcast and download the latest installment there. And to make things extra-convenient, you can also subscribe to our iTunes feed to ensure you’re fully up-to-date. The first chapter of the book looks at the role of the questionnaire in the wider research process, and at how the success (or otherwise) of almost any project relies heavily upon effective questionnaire design. Future chapters will cover topics such as deciding what type of questionnaire to use, the fundamentals of questionnaire design and how to frame questions to get the information that’s required. To download Chapter 1 ("The Role of Questionnaires") click on the links below:
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