Archive for the ‘eBook’ Category
Wednesday, August 27th, 2008
Today we’re publishing the eleventh (and final!) chapter from our eBook - Questionnaire Design, by Paul Hague.
This week’s closing segments looks at some "Examples Of Questions", which provide illustration of all the principles outlined in the rest of the eBook. These questions can also act as a useful template for constructing different types of questionnaire and include:
- Questions for starting a questionnaire
- Questions for testing awareness
- Questions for gleaning behavioural information
- Questions for obtaining attitudinal information
- Questions looking at buying motivations
- Customer preference and satisfaction questions
- Price testing questions
- Classification questions
As always, this week’s chunk of the eBook is available both as a pdf and as a podcast. To download each, just click on the appropriate links below.
That’s all for now, but be sure to check back very soon, as we’ve plenty more podcast (and eBook) goodness lined up. Watch this space…
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Monday, August 11th, 2008
This Monday sees the publication of the tenth, and penultimate chapter of our latest eBook - Questionnaire Design, by Paul Hague.
This week’s installment deals with the topic of "Special Questionnaires", by which we mean those questionnaires that depart from the usual telephone- or face-to-face- administered, structured survey.
The first type of special questionnaire to be explored are "check list" style surveys, used predominantly in qualitative research as a means of roughly structuring or guiding a conversation with the respondent. The second main "other" type of survey is the self-completion questionnaire, whether conducted by post or online. Such surveys work very differently to those guided by an interviewer, and as such, the questionnaire designer must tailor the questionnaire accordingly to achieve the maximum quality of response.
As always, this week’s chunk of the eBook is available both as a pdf and as a podcast. To download each, just click on the appropriate links below.
And last but not least, don’t forget that next week we’re publishing the final chapter of the eBook - be sure not to miss it!
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Monday, August 4th, 2008
It’s a Monday, which must mean that it’s time for another chapter from our latest eBook Questionnaire Design.
This week’s eBook chapter (with accompanying Podcast, courtesy of the Market Research Podcast), looks at "Getting The Questionnaire Right", both in terms of adequately testing the survey through piloting, as well as investigating how software can assist in putting the questionnaire together.
Don’t forget to come back next Monday when we’ll be releasing Chapter 10 for your reading (and listening) pleasure!
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Tuesday, July 29th, 2008
Like London buses, you wait an age for the next installment of Questionnaire Design by Paul Hague and then two chapters come along at once!
Chapter Seven discusses "Interviewer Instructions", ranging from maintaining contact details properly to ensuring questions are asked in the intended manner. For instance, certain open-ended questions may require a good degree of detail, and thus further (possibly guided) prompting may be needed in such cases. Alternatively, instructions for randomisation, multiple choice options or scales may need specific instructions writing to ensure that both the interviewer and respondent complete the questionnaire as desired.
Chapter Eight, entitled "The Layout of the Questionnaire" deals with the essentials of properly laying out a questionnaire, such that data entry during the interview is aided rather than hindered. Also covered in this chapter are hints on how to structure the questionnaire in a logical manner and in a way that not only assists continuity, but also the likelihood of completion.
To download Chapters 7 and 8, please click on the appropriate links below:
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Monday, July 14th, 2008
You guessed it! It’s time for the latest chapter of our e-book: Questionnaire Design by Paul Hague!
This week’s chapter discusses “Framing the questions” and focuses on how questions are presented to respondents. The chapter also highlights the importance of how questions are worded, and the impact that their wordings have on a questionnaire.
To download Chapter 6, please click on the appropriate links below:
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