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Digital Marketing

B2B Marketing Has Changed: It’s All About Digital

Yesterday marked the 25th anniversary of the World Wide Web. So, today, we thought we’d mark the occasion by looking at why online has become so important for B2B marketing.
B2B marketing is going digital. In fact, it already has gone digital. Recent research by the CEB Marketing Leadership Council revealed that b2b buyers

Top Tip 9: Make your b2b content relevant, compelling and shareable

It’s day nine of our ’10 Top Tips For B2B Marketers To Make 2014 A Success’ series and the penultimate tip of the series looks at how you can make your b2b content relevant, compelling and shareable! To read yesterday’s top tip, click here: Top Tip 8.
Top Tip 9: Make your b2b

B2B Social Media Marketing

Social media marketing seems very much to be the domain of consumer companies, but increasingly b2b organizations are being encouraged to get in on the act.
An interesting article written by one of B2B International’s clients, GlobalSpec, and recently published in Quirk’s, offers some handy tips to B2B companies taking their first steps in

Record High for U.S. Internet Marketing

Yet more indication that the internet is the future for much of our marketing spend: in the first quarter of 2010, internet advertising revenues in the United States reached $5.9 billion, a 7.5% year-on-year increase.
The new figures, from the Interactive Advertising Bureau and PricewaterhouseCoopers, show the highest ever first-quarter revenue levels for

Digital Marketing on the Rise

A new report, published this week by Outsell, predicts that spending on digital advertising and marketing will this year, for the first time ever, overtake print advertising and marketing spend.
According to the ‘Marketing and Ad Spending Study 2010: Total US and B2B Advertising’, which is based on an online survey of more than

More Marketing in 2010

Everybody knows that 2009 was a tough year, with marketing budgets in particular feeling the strain. Yet things are looking more promising for 2010 already – and on both sides of the Atlantic!
A survey conducted at the end of 2010 in the United States showed good news for marketers after a

Thank Crunchie it’s Friday

Caroline Harrison this week takes a look at a current promotional campaign which gives us all another reason to be glad today is Friday.
It’s one of the top challenges for marketers: how do we drive more traffic to our website? There are many different search engine optimisation and search engine marketing

How To Get Customers To Spend More

An interesting article appeared recently on AdAge.com.  Apparently the major U.S. pizza chains now do around 20% to 30% of their business online, but are keen to make that figure climb a lot higher.
While this story clearly relates to consumer markets and may not have any obvious relevance to

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