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Data Quality

The Most Important Tool For Any B2B Company

Arguably the most important tool for any b2b company is an up-to-date database of its customers. Most b2b companies have just a few thousand (and sometimes just a few hundred) current and potential customers. And yet, if you asked to see a list of these companies with all the required contact information, you would

An Age Old Problem

Japan’s disappearing citizens only serve to show Caroline Harrison the importance of keeping your information up to date in this week’s Thursday Night Insight.
Six months ago, a story doing the rounds in the international press caught my attention: Tokyo’s oldest person goes missing! Japan launches nationwide search for centenarians! Almost

Faster, faster, faster…

As improved technology and increased pressure enable and push us to speed up our work, David Ward this week ponders whether these faster turnaround times are always a good thing.
When I used to work at a well known bank, bouncing cheques and cancelling payments for those unlucky people frequently going beyond their credit

Click Happy

David Ward this week uses his data processing expertise to show us how we can spot and weed out ‘rogue respondents’ to get the most reliable and valuable data from our online surveys.
The internet is a very useful tool in market research. We can reach a much wider and larger audience than

Our Industry Expertise

Testimonials

The results of the research were communicated in a clear manner that enabled us to pull out key themes and areas for future development.

Germains Technology Group

B2B International did a great job in what was a specialist and difficult study to bring clarity and useful recommendations.

Akzo Nobel