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Dan Attivissimo

What’s the Problem?

Daniel Attivissimo this week looks at the defining steps that will make or break a market research project.
What do a doctor, automotive mechanic, and market research professional all have in common? Their ability to provide conclusions and information on solutions relies on the mastery of one fundamental step – defining the

Peeling The CVP Onion

This week Dan Attivissimo argues that understanding your customers’ needs – vital as that is – may not always be enough.
In a Market Research World article written by Mauricio Adade, CMO of DSM, the author talks about the importance of market research as a tool to enhance a company’s customer value proposition (CVP).

Play Your Cards Right

In his first Thursday Night Insight, Dan Attivissimo this week discusses the merits of playing to your strengths.
Early in life we are conditioned to improve our weaknesses rather than enhance our strengths. As an example, as students (at least when I was a student) it’s all too common that parents and teachers

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