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Customer Satisfaction Research

Is Employee Engagement The Key To Higher Customer Satisfaction?

It has fast become a business norm to make customer satisfaction an important focus, where

Building Loyalty for B2B Brands

 
A recent article posted on the Forbes website caught our eye this week.

Improving Your Customer Experience

 
Where does your brand rank for customer experience? The latest customer experience rankings, published

Underestimating The Power Of A Disgruntled Customer

In this week’s Business Surgery, Julia Cupman highlights that customers in loyalty programs

Getting Buy-In To Your Research Project

More and more clients are coming to us at an early stage in

You Have Got To Listen

This week Peter Mullarkey discusses the simple benefit in listening to improve customer

The 5 Pillars Of Good Strategy

First, you must choose a distinctive value proposition. Which needs will you serve, which

The Net Promoter Score is Rubbish

Paul Hague this week advocates a simple, new metric to measure value.
In less

The New Metric For Judging A Company’s Success

During a recent global branding study for PPG Industries Inc., B2B International developed a

Saturday Night Believer

5 days on and Peter Mullarkey is still trying to get over the disappointment

Our industry expertise

This project has provided Vocollect with excellent data to feed into our strategy development process. It has fulfilled all our expectations and B2B have been extremely professional, consultative and responsive during all phases of this project.

Vocollect

Everyone here has been impressed by the detail and quality of the report and the level of knowledge, insight and understanding of our sector displayed by the team.

RM Education