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Customer Satisfaction Research

Is Employee Engagement The Key To Higher Customer Satisfaction?

It has fast become a business norm to make customer satisfaction an important focus, where

Building Loyalty for B2B Brands

 
A recent article posted on the Forbes website caught our eye this week.

Improving Your Customer Experience

 
Where does your brand rank for customer experience? The latest customer experience rankings, published

Underestimating The Power Of A Disgruntled Customer

In this week’s Business Surgery, Julia Cupman highlights that customers in loyalty programs

Getting Buy-In To Your Research Project

More and more clients are coming to us at an early stage in

You Have Got To Listen

This week Peter Mullarkey discusses the simple benefit in listening to improve customer

The 5 Pillars Of Good Strategy

First, you must choose a distinctive value proposition. Which needs will you serve, which

The New Metric For Judging A Company’s Success

During a recent global branding study for PPG Industries Inc., B2B International developed a

Saturday Night Believer

5 days on and Peter Mullarkey is still trying to get over the disappointment

The Office In My Pocket

In his first Thursday Night Insight, Peter Mullarkey looks at how the Smartphone has

Our industry expertise

B2B International did a great job in what was a specialist and difficult study to bring clarity and useful recommendations.

Akzo Nobel

The project team were efficient, responsive and very knowledgeable in the subject area. Analysis of the information was clearly thought through and provided some good insights and recommendations.

E-ON