Home > Archive by category "Customer Retention"

Customer Retention

Business-to-business markets and the parable of the bath tub

Typically the number of customers that a business-to-business company deals with can easily be captured

Better Manage The Customer Experience

More and more companies nowadays are recognizing the importance of managing the customer

Excellence in Customer Service

Nick Hague, Director of B2B International, will be speaking at next month’s Excellence

Putting the Customer at the Heart of the Business

In a special Business Surgery, Carol-Ann Morgan discusses why Greg Smiths letter

Risky M&A–Delighting Shareholders to the Detriment of Customers

In this week’s Business Surgery, Julia Cupman discusses the risk to customer satisfaction

Why Being ‘Good’ Is Not Good Enough

Matt Powell this week takes a look at the importance of customer satisfaction and

Peeling The CVP Onion

This week Dan Attivissimo argues that understanding your customers’ needs – vital as that

The Net Promoter Score is Rubbish

Paul Hague this week advocates a simple, new metric to measure value.
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The Most Important Tool For Any B2B Company

Arguably the most important tool for any b2b company is an up-to-date database of

Creating Customer Loyalty

Although there is clearly a link between customer satisfaction and customer loyalty, a satisfied

Our industry expertise

I am always very impressed with the quality and depth of the information delivered. My experience with B2B International on the numerous projects carried out has always been very positive and I expect the relationship to continue to grow in the future. Thanks again for the good work.

Met Office

This project has provided Vocollect with excellent data to feed into our strategy development process. It has fulfilled all our expectations and B2B have been extremely professional, consultative and responsive during all phases of this project.

Vocollect