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Customer Relationship Management

Putting the Customer at the Heart of the Business

In a special Business Surgery, Carol-Ann Morgan discusses why Greg Smiths letter published in the New York Times (“Why I Am Leaving Goldman Sachs” – NY Times – 14.3.12 ) should serve as a warning shot across the boughs for any company which considers its customers or clients only in revenue generation

Small World Big Data

This week, Kyle Cockett takes a look at the growing trend of ‘big data’ in the research industry, and the potential future implications.
During my tenure as a Research Executive, I have found myself working with a growing number of data sources during quantitative research projects. With a growing appetite for actionable insights,

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