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Customer Relationship Management

Business-to-business markets and the parable of the bath tub

Typically the number of customers that a business-to-business company deals with can easily be captured

Putting the Customer at the Heart of the Business

In a special Business Surgery, Carol-Ann Morgan discusses why Greg Smiths letter

Small World Big Data

This week, Kyle Cockett takes a look at the growing trend of ‘big

Our industry expertise

The B2B team came up with a range of questionnaires tailored to each business partner which uncovered what really mattered to them in business partnerships. I would definitely recommend their services to anyone.

Edinburgh Airport

The quality of the research delivered by B2B International is always first class, achieving better results than what we had previously received before.

Tata Steel