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Customer Insight

Looking after our reputation…

They say that the customer is always right.  But how exactly do you define a customer?  Recent protests by British university students about the quality of the education they’re ‘purchasing’ have caused Carol-Ann Morgan to reflect on the lessons we can all learn in a wider business context.

Does Size Matter?

Have you ever bought a large box of cereal, only to get home and find that it doesn’t fit into your cupboard on onto the pantry shelf?  If you have, then it would seem that you’re not alone.  Which is exactly why Kellogg Co. is currently trialing a new "space-saving" cereal-box

Our Industry Expertise

Testimonials

A very good debrief. Met the objectives for the customer research very well - great analysis and recommendations.

Mars

I can honestly say that I thought the quality of the research and the scope of the final presentation was excellent and much better than any other study we have commissioned.

Packaging Automation