Home > Archive by category "Customer Insight" (Page 2)

Customer Insight

Looking after our reputation…

They say that the customer is always right.  But how exactly do you define a customer?  Recent protests by British university students about the quality of the education they’re ‘purchasing’ have caused Carol-Ann Morgan to reflect on the lessons we can all learn in a wider business context.

Does Size Matter?

Have you ever bought a large box of cereal, only to get home and find that it doesn’t fit into your cupboard on onto the pantry shelf?  If you have, then it would seem that you’re not alone.  Which is exactly why Kellogg Co. is currently trialing a new "space-saving" cereal-box

Our Industry Expertise

Testimonials

We implemented many new communication, learning and relationship building tools as a result of your work with us - these have been very successful and satisfaction levels are probably at their highest ever levels.

Air Products

Very good market intelligence that will be invaluable in helping us understand the market landscape and formulate our strategy.

BP