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Customer Insight

Netnography: A New Age for Ethnography?

Ethnography is a proven anthropological approach to researching human behaviour by studying

Why Insight Is Crucial For Developing Effective Strategies

Developing effective strategies is becoming increasingly more difficult. Tough financial conditions and intensifying market competition

Top Tip 6: Building Long-lasting Customer Loyalty

It’s day six of our ’10 Top Tips For B2B Marketers To Make 2014

Customer Journey Mapping Can Help Generate Revenue

An understanding of the effect that the aftermarket services has on satisfaction and

Where Have All The Price Buyers Gone?

It never ceases to amaze how many times I discover sellers within client

Are You A Loyal Customer?

Tesco says its customers’ loyalty helped boost sales and profit during the first

Keep It Simple & Delight Your Customers

After a week of globetrotting, Nick Hague reflects on his experiences to explain how

Brand Name Blues

 

Much has been written on the subject of brands – not least by

Customer Loyalty and Satisfaction

On the customer satisfaction page of our website, we state the following:
“Most

Let Your Customers Talk To You

As technology – particularly advances in the capabilities of, and access to, the

Our industry expertise

B2B illustrated a clear understanding of the project, offered proactive advice as to how we could use the information, and importantly, came across as people we felt could work well with and trust to get the job done.

Baker Tilly

Thank you for all your work; we have truly enjoyed working with B2B International. How likely would I be to recommend B2B International to other colleagues out of 10; a 10!

Mammoet