Home > Archive by category "Customer Insight"

Customer Insight

Netnography: A New Age for Ethnography?

Ethnography is a proven anthropological approach to researching human behaviour by studying

Why Insight Is Crucial For Developing Effective Strategies

Developing effective strategies is becoming increasingly more difficult. Tough financial conditions and intensifying market competition

Top Tip 6: Building Long-lasting Customer Loyalty

It’s day six of our ’10 Top Tips For B2B Marketers To Make 2014

Customer Journey Mapping Can Help Generate Revenue

An understanding of the effect that the aftermarket services has on satisfaction and

The Net Promoter Score is Rubbish

Paul Hague this week advocates a simple, new metric to measure value.
In less

Where Have All The Price Buyers Gone?

It never ceases to amaze how many times I discover sellers within client

Are You A Loyal Customer?

Tesco says its customers’ loyalty helped boost sales and profit during the first

Keep It Simple & Delight Your Customers

After a week of globetrotting, Nick Hague reflects on his experiences to explain how

Brand Name Blues

 

Much has been written on the subject of brands – not least by

Customer Loyalty and Satisfaction

On the customer satisfaction page of our website, we state the following:
“Most

Our industry expertise

This project has provided Vocollect with excellent data to feed into our strategy development process. It has fulfilled all our expectations and B2B have been extremely professional, consultative and responsive during all phases of this project.

Vocollect

The project team were efficient, responsive and very knowledgeable in the subject area. Analysis of the information was clearly thought through and provided some good insights and recommendations.

E-ON