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Customer Insight

Why Insight Is Crucial For Developing Effective Strategies

Developing effective strategies is becoming increasingly more difficult. Tough financial conditions and intensifying market competition

Top Tip 6: Building Long-lasting Customer Loyalty

It’s day six of our ’10 Top Tips For B2B Marketers To Make 2014

Customer Journey Mapping Can Help Generate Revenue

An understanding of the effect that the aftermarket services has on satisfaction and

The Net Promoter Score is Rubbish

Paul Hague this week advocates a simple, new metric to measure value.
In less

Where Have All The Price Buyers Gone?

It never ceases to amaze how many times I discover sellers within client

Are You A Loyal Customer?

Tesco says its customers’ loyalty helped boost sales and profit during the first

Keep It Simple & Delight Your Customers

After a week of globetrotting, Nick Hague reflects on his experiences to explain how

Brand Name Blues

 

Much has been written on the subject of brands – not least by

Customer Loyalty and Satisfaction

On the customer satisfaction page of our website, we state the following:
“Most

Let Your Customers Talk To You

As technology – particularly advances in the capabilities of, and access to, the

Our industry expertise

A very good debrief. Met the objectives for the customer research very well - great analysis and recommendations.

Mars

More than any other asset you and your team offered, your attentiveness and responsiveness provided a feeling that our business success was as important to you, as it is to us.

GlobalSpec