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Culture

Product Localisation Taken to the Extreme

 We all know that you may need to adapt your winning product in some

Words Apart

In this week’s Thursday Night Insight, Julia Cupman explores the importance of language

Ethnography In B2B Markets – What Does It Really Mean?

Ethnography research is a technique that is being used more and more in

Cultural Differences And Knowing Your Market

In his latest Thursday Night Insight post, Matt Powell reflects on his experiences working

Our industry expertise

We implemented many new communication, learning and relationship building tools as a result of your work with us - these have been very successful and satisfaction levels are probably at their highest ever levels.

Air Products

We were reassured by B2B International's experience, and impressed by their proactive and flexible approach and their strong insights.

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