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Corporate Identity

Brand Name Blues

 

Much has been written on the subject of brands – not least by

What’s in a name?

In this week’s Thursday Night Insight, Chrissie Douglas reflects on a recent branding decision

Topsoil Rises to the Top

A new survey by market research specialists B2B International examines the soil industry and

The Coolest Product Packaging

Packaging is one of the key elements in the marketing mix that allows

Cool Brands

What would you say is the ‘coolest’ brand you know? How do you

Canada Brands

Following on from the recent release of the Best Global Brands 2008 survey,

Our industry expertise

A very good debrief. Met the objectives for the customer research very well - great analysis and recommendations.

Mars

Thanks for all the work that’s gone into this study. The presentation is fantastic and the Reflect tool is really useful to allow us to interrogate the data with any other angles we need.

Stanley Tools