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Consumer Research

B2B International Newsletter

Better late than never! It’s come to our attention that we never shared our autumn 2012 newsletter with our blog readers, so we thought it was time to rectify the situation!
This latest version of Insight includes an interview on branding and market research with PPG Industries’ VP of Corporate Marketing, assesses

Getting Buy-In To Your Research Project

More and more clients are coming to us at an early stage in the creation of a research brief to get our thoughts not only on how we can help research the problem but also to get our help and backing to get buy-in to the project from inside and help fight the

Surveying the Consumer Survey Landscape

Following the launch of Google Consumer Surveys, Simi Dhawan offers her thoughts on this new way of gauging consumer opinion
Every month, here at B2B International, we hold a working Lunch & Learn meeting for all executives. This serves as a sort of groupthink discussion into ways of advancing the business, whilst raising

Deep See – New Global Consumer Research Company Launches

Deep See is the new global consumer market research and intelligence company from the stable of business-to-business specialist B2B International.
The official launch of Deep See is being celebrated in style, with the release of special balloons at each of the Deep See offices in London, New York and Beijing, plus the unveiling

Impressive growth continues for B2B International

Another strong year of growth for international business-to-business market research and market intelligence specialists
B2B International reported another excellent year in 2011, with revenue breaking the £4m (US$6.3m) barrier and profit increasing by 21% from £580,000 to £700,000 EBITDA*. Since its formation in 1998, the company continues its record of growing its

B2B International Set To Launch Consumer Market Research Agency

Deep See is a new consumer market research and intelligence company – from the stable of business-to-business specialist, B2B International
There are lots of consumer market research companies out there, so why choose Deep See? As the name suggests, Deep See promises to go to great depths to get to the bottom of

Brand Name Blues

 

Much has been written on the subject of brands – not least by B2B International! As we know, a brand is made up of many things – name, logo and values to name but a few. But can there be any doubt about the importance of a brand name? In

Customer Loyalty and Satisfaction

On the customer satisfaction page of our website, we state the following:
“Most companies lose 45% to 50% of their customers every five years, and winning new customers can be up to 20 times more expensive than retaining existing customers. Just a 5% reduction in the customer defection rate can increase profits by

Should B2B Marketers Ignore Consumers?

Most of you reading B2B International’s blog will be marketers of b2b products and services. But how often do you think about those end consumers? They may not be able to buy your products in stores, but there is a school of thought which says that if you do market

How To Get Customers To Spend More

An interesting article appeared recently on AdAge.com.  Apparently the major U.S. pizza chains now do around 20% to 30% of their business online, but are keen to make that figure climb a lot higher.
While this story clearly relates to consumer markets and may not have any obvious relevance to

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