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Chrissie Douglas

Budget 2011 & The Role Of Market Research

In Chrissie Douglas’ latest Insight, she reflects on the entrepreneurial focus of the latest Budget and the key role market research has to play.
Budgets…I have to admit…I have never really taken much notice of them. It just seems that each time the budget comes around, my husband reminds himself that he must

Five years on…

This week Chrissie Douglas reflects on the change of pace in both her own life and in the broader business world over the last 5 years.
Doesn’t time fly. Thursday’s here again and this week it’s my turn to put pen to paper. This is when I have to admit, I begin to

Brand Name Blues

 

Much has been written on the subject of brands – not least by B2B International! As we know, a brand is made up of many things – name, logo and values to name but a few. But can there be any doubt about the importance of a brand name? In

To Keep Up, You Must Keep In Touch

In her latest Thursday Night Insight, Chrissie Douglas highlights the sheer pace and scale of economic change in the UK (the so called credit crunch), how this has completely changed our perceptions of things that we have always taken for granted (i.e. that our money is safe in the bank!),

What’s in a name?

In this week’s Thursday Night Insight, Chrissie Douglas reflects on a recent branding decision that has hit the national press and discusses the importance of good branding.
Whilst flicking through the Sunday papers dominated by doom, gloom and impending recession, a light-hearted article on a recent re-branding decision focused my attention.
The article in

Supplier Selection Out In The Sticks

A recent house move has given Chrissie Hague, IT Support Manager, the ammunition to put pen to paper to write her first Thursday Night Insight post to highlight the complexity of service provider evaluation and selection.
I moved from the heart of bohemia to the extremes of suburbia.  From Didsbury, in

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