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Carol Ann Morgan

B2B International adjudged one of the top agencies in MRS awards

Business-to-business market research and business intelligence agency, B2B International, was voted one of

An Insightful Discussion

A couple of weeks ago, B2B International Director Carol-Ann Morgan took part in

B2B International finds serious challenges facing healthcare across Europe

A strategic research project commissioned by Medirest, the specialist healthcare division of Compass

Putting the Customer at the Heart of the Business

In a special Business Surgery, Carol-Ann Morgan discusses why Greg Smiths letter

Spotting the Changes

In this week’s Thursday Night Insight, Carol-Ann Morgan assesses what is now driving buying

How Lazy Are You? – Decision Making and the Lazy User Model

On her latest adventure for TNI, Carol-Ann Morgan sets off in search of the

Keeping Your Ear To The Ground

Consulting with stakeholders has become increasingly popular, as both the public and the private

Understanding the Impact and Effect

In her latest Thursday Night Insight, Carol-Ann Morgan points out that our best intentions

The Importance of Considered Critique

E-mail is dying out! Or, at least, that’s if recent research is

Recognising the Price Typology

At a time when consumers and businesses alike are watching the purse strings, Carol-Ann

Our industry expertise

B2B had to be very flexible and adapt fast while working with us. The execution in different markets is not easy to do as well as gathering all the necessary information. With their report we went further than the normal/expected reporting of qualitative research. My internal customers are also very happy with the work carried out by B2B International.

Nestlé

We were very pleased with the work done and impressed with the quick turnaround of the job on a very tight deadline...I would use B2B International again.

AXA Insurance