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Business To Business

Business-to-business markets and the parable of the bath tub

Typically the number of customers that a business-to-business company deals with can easily be captured

Understanding the Purchasing Decision

A man goes into a bar and orders a double whisky. He doesn’t ask the

Researching Researchers!

Earlier this year, B2B International carried out a survey with 103 professionals across the

Worlds Apart: A comparison of the market research industries in the USA and China

If, like me, you are sitting in the UK, running a market research

B2B Industry Confidence Is High From The New B2B Barometer

The B2B Barometer – the bi-annual ‘state of the nation’ survey for B2B marketers

Business Optimism Grows for B2B Marketers

Figures from the B2B Barometer1 show that the economic situation for B2B marketers looks

Beware! ‘Slick’ Marketing Can Be Detrimental To B2B Marketers’ Health

Nick Hague this week delves into the world of social media to determine its

To Twitter or Not to Twitter…

 BtoB magazine has conducted a survey into the effectiveness of social media phenomenon Twitter

What Can Marketers Learn From English Seduction Techniques?

This week Director Matthew Harrison draws the key marketing lessons from his (now dormant)

What makes B2B marketing different?

Is business-to-business marketing really that different from business-to-consumer marketing?  As business-to-business market research

Our industry expertise

B2B had to be very flexible and adapt fast while working with us. The execution in different markets is not easy to do as well as gathering all the necessary information. With their report we went further than the normal/expected reporting of qualitative research. My internal customers are also very happy with the work carried out by B2B International.

Nestlé

This project has provided Vocollect with excellent data to feed into our strategy development process. It has fulfilled all our expectations and B2B have been extremely professional, consultative and responsive during all phases of this project.

Vocollect