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Business Decisions

Performance Metrics: Which one to choose?

Financial metrics have long been the standard measure of performance for all businesses. Indeed, financial

Getting Buy-In To Your Research Project

More and more clients are coming to us at an early stage in

A Rolling Stone Gathers No Loss

In this week’s Business Surgery, Conor Wilcock discusses the merits of ringing in

Developing Your 2012 Business Strategy

Recent research carried out by McKinsey Quarterly with 2,135 executives showed that most

In Search Of Business Excellence

Julia Cupman this week discusses how to drive excellence in companies.
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Are You Speaking Gobbledygook?

In this week’s Thursday Night Insight, Nick Hague questions how clearly people are communicating

HR Certification Offers a 253% Return On Investment

Research by market research specialists B2B International on the value of HR certification around

To Twitter or Not to Twitter…

 BtoB magazine has conducted a survey into the effectiveness of social media phenomenon Twitter

Research Reveals Engineers Want Universities to Teach Business Skills

 A recent study for Tufts University by market research specialist B2B International examines how

The Role of Marketers

The Association of National Advertisers (ANA), at its recent annual conference, has urged

Our industry expertise

The clarity of the presentations is excellent and the data mining available to the team through the IMPSAT tool is highly rated.

Heathrow Airport Holdings Limited

The quality of work throughout the process was outstanding. My expectations have been exceeded on each of the projects I have worked on with B2B International.

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