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Business Decisions

Emotional Engagement: New Idea or Just Common Sense?

It’s all the rage, everyone is talking about it; emotional engagement with

Performance Metrics: Which one to choose?

Financial metrics have long been the standard measure of performance for all businesses. Indeed, financial

Getting Buy-In To Your Research Project

More and more clients are coming to us at an early stage in

A Rolling Stone Gathers No Loss

In this week’s Business Surgery, Conor Wilcock discusses the merits of ringing in

Developing Your 2012 Business Strategy

Recent research carried out by McKinsey Quarterly with 2,135 executives showed that most

In Search Of Business Excellence

Julia Cupman this week discusses how to drive excellence in companies.
I am

Are You Speaking Gobbledygook?

In this week’s Thursday Night Insight, Nick Hague questions how clearly people are communicating

HR Certification Offers a 253% Return On Investment

Research by market research specialists B2B International on the value of HR certification around

To Twitter or Not to Twitter…

 BtoB magazine has conducted a survey into the effectiveness of social media phenomenon Twitter

Research Reveals Engineers Want Universities to Teach Business Skills

 A recent study for Tufts University by market research specialist B2B International examines how

Our industry expertise

They were quick and efficient, and grasped the complexities of the subject matter and the political dimensions. The information received was detailed yet clearly presented in a logical format.

Manchester Metropolitan University

We achieved considerable added value from the perspectives provided on both the findings and their implications which we wouldn't have if we had limited their access to understanding our business needs.

MasterCard