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B2C

Beware! ‘Slick’ Marketing Can Be Detrimental To B2B Marketers’ Health

Nick Hague this week delves into the world of social media to determine its

Ethnography In B2B Markets – What Does It Really Mean?

Ethnography research is a technique that is being used more and more in

Should B2B Marketers Ignore Consumers?

Most of you reading B2B International’s blog will be marketers of b2b

Recognising the Price Typology

At a time when consumers and businesses alike are watching the purse strings, Carol-Ann

What makes B2B marketing different?

Is business-to-business marketing really that different from business-to-consumer marketing?  As business-to-business market research

Our industry expertise

From implementation and analysis through to usefulness of the information provided, it was a very positive experience.

BRUSH

The results of the research were communicated in a clear manner that enabled us to pull out key themes and areas for future development.

Germains Technology Group