B2B International, global business-to-business market research and business intelligence specialist, with its North American headquarters in New York, is delighted to announce a new office in Chicago, to better service clients in the mid west and beyond.

The expansion is a response to the increase in clients located in Illinois and neighboring states, as well as Chicago being one of the top cities in which B2B International is asked to conduct focus groups.

Director Julia Cupman explains, “While the New York office has been hugely successful in meeting the needs of our North American clients, we recognize the benefits another office will have in terms of our responsiveness to client demands.”

Visit our North American website at: www.b2binternationalusa.com or contact our Chicago office on the details below:

The Willis Tower, Floor 84

233 S. Wacker Drive

Chicago, IL 60606

Tel: +1 888-927-0095 (toll-free); +1 312-204-7201

E-mail: chicago@b2binternational.com

The 9th IDM Business Marketing Conference: New world, new values, new customer rules

The role of marketing in driving the business, and the need to have nailed down a robust and well thought out business strategy to underpin your marketing, has never been greater. To achieve results and demonstrate their impact on the bottom line, business marketers need to embrace new and innovative strategies and tactics to engage with their customers (and stakeholders) and integrate them into their existing approaches.

Technological developments and economic challenges have fundamentally changed the way business marketers do business and the shift in power to the consumer has had a profound impact on moving from a push to listen/nurture/respond approach.

Nick Hague, Managing Director of B2B International has been confirmed as a speaker to talk about “Taking account of global cultural differences and understanding the complexities of international expansion”. On the day, Nick will be joined with other speakers including:

• Founder and Chief Executive Officer, Mubaloo

• Chief Marketing Officer, Psion

• Marketing Director, Reed Business Information

• Head of B2B Marketing, KLM

• UK and Ireland Brand Manager, IBM

• Head of SME Business Marketing, 02UK

To understand what the new b2b world looks like in 2012, the new values that hold true and the new customer rules in b2b marketing come along on the 24th May 2012 at the Commonwealth Club in London.

For more information visit: http://www.theidm.com/marketing-events/b2b-conference/

Well, the festive season is once more upon us.

All that remains to be said on the B2B International blog for 2011 is that we hope this has been a year to remember for all the right reasons, and that 2012 brings you good health, happiness and success.

Merry Christmas and a Happy New Year from all at B2B International!

Last week, B2B International held its Loyalty Beyond Reason: Securing Customers For Life conference at Cranage Hall, Cheshire, and the day was deemed a great success.

Lead speakers Chris Daffy, Jane Schofield and Tim Poyntz who introduced various aspects – both good and bad – of customer loyalty and service, were joined on stage by guest speakers Graeme Hall, Adrian Colman and David Buck to recount case studies which helped to illustrate and bring to life the topics discussed. We were delighted to also welcome Robert Crawford, Chief Executive at SOCAP (Society of Consumer Affairs Professionals) for our afternoon Expert Q&A session.

Delegates on the day included representatives from Airedale International Air Conditioning, AkzoNobel, BASF, Biffa Waste Services, Brammer, E.ON, ESAB, Jacksons Fencing, James Walker Group, Macfarlane Packaging, Molson Coors, Nynas, Photoscreen, Speedy, Sporting Index, SITA, Tata Steel and Wittur.

We’d like to thank all attendees for contributing to the success of the conference – especially for the insightful questions and comments which fed into our Q&A session, bringing about some lively debate and ending the day on such a positive note. Here’s to the next time…!

“Excellent information delivered at a right level for all attendees.”

“A very enjoyable and informative day.”

“A very worthwhile day and the calibre of speakers was impressive.”

“I think this will help my business get to the next level.”