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Archive for the ‘Asia’ CategoryNext Entries »Continued Growth for B2B InternationalTuesday, March 9th, 2010  B2B International’s consistent growth continued in 2009 despite the difficult economic environment. The company’s turnover increased by 10% and is now approaching the £3.5 million mark (over US$5 million). B2B International has experienced year-on-year growth in every year since its formation in 1998. “2009 was a challenging time throughout the market research sector” reports Financial Director Matthew Harrison. “Budgets in some industries were cut, and some of our clients were forced to delay projects due to the economic uncertainty. However, the main trend in 2009 was a change in the type of business we conducted. Many clients moved away from international market assessment studies towards more ‘defensive’ research such as customer satisfaction surveys. Towards the end of the year, however, this trend was reversed, and early 2010 has seen huge interest in our Chinese and wider Asian offering.” Looking forward to 2010, Managing Director Nick Hague is optimistic about the prospects for B2B International. “It is clear that our clients across Europe, North America and Asia are feeling more positive about the future and there has been a significant upturn in enquiries and commissions since around September 2009. Our proximity to clients and research respondents across three continents means that we are ideally placed to take advantage as optimism returns.” Officially a Rising Star in China!Wednesday, February 17th, 2010 
Businesses, organisations and education institutions from all across the North West of England were honoured at the ceremony, organised by the Northwest Regional Development Agency and UKTI North West, and held on Friday 12th February 2010 at the Lowry Theatre, Salford Quays. On receiving the accolade, Alaric Fairbanks, General Manager of B2B International in China, said: “We are delighted to receive recognition from our home region of North West England. The company sees this award as a reflection of the hard work and achievement in providing world class business-to-business market research, not just in China and Asia-Pacific but also around the world.” Nick Hague, Managing Director at B2B International in the UK, added: “Establishing permanent operations in China three years ago was partly in response to demand from existing clients for high quality market research services covering mainland China, Hong Kong, Macau and Taiwan, but at a strategic level was guided by recognition of the globalisation of the market research industry and its customers. Having a permanent presence in China and the wider Asia-Pacific market is seen as essential positioning internationally and is vital in gaining access to these growing markets – in particular to China as the world’s fastest growing large economy.” Learn more about our China offering at: www.b2binternational.com/China Global market research grows… but only justMonday, September 14th, 2009
ESOMAR, the world organization for enabling better research into markets, consumers and societies, confirmed this week a slowdown in market research revenues worldwide. Although global market research revenues grew by 4.5% in 2008 to reach US$32 billion, this only equates to a net 0.4% increase when inflation is taken into account. According to the latest ESOMAR Global Market Research Report, market research revenues in 10 of the top 25 market research markets showed a decline after inflation. While the growth rate has undoubted been affected over the past year because of the economic downturn, according to ESOMAR President Gunilla Broadbent, “the sustained growth in some emerging markets, particularly Latin America, is encouraging.” North America, which is responsible for almost one third of all global marketing research revenue, was affected by the downturn with both the USA and Canada posting small declines (of negative 2.1 and 2.2% respectively) after adjustment for inflation. While Europe as a whole showed little growth (slowing to 4.7%, or 0.9% after inflation), both the UK and German market research industries bucked the trend by each posting 2.5% net growth. The strongest performing region was Latin America where market research revenues grew by 5.6% after inflation (13.4% actual). Market research in Argentina, Peru and Panama was particularly strong. Asia-Pacific, which has boasted strong growth in recent years, slowed a little. However, with 6.3% year-to-year growth (2.1% after inflation), Asia-Pacific still fared better than most other regions. The annual ESOMAR Global Market Research Report also revealed some interesting statistics about the market research industry in general. In terms of research methodologies, quantitative research methods account for 80% of global research spend. Qualitative research methods account for a further 14%, with desk and secondary research taking the remaining 6%. Online research and online traffic/audience measurement now account for at least 10% of overall research spend in 22 countries (74 countries are covered by ESOMAR’s report), increasing from 18 countries in 2007. Next Entries » |
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