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Advertising Research

How Effective Is Sports Sponsorship?

Investment in sponsorship is growing fast. In fact, sponsorship is growing at a rate of

Top Tip 10: Dealing with shorter attention spans

It’s day ten of our ’10 Top Tips For B2B Marketers To Make 2014

Getting Buy-In To Your Research Project

More and more clients are coming to us at an early stage in

Internet Up, DM Down

The latest figures released by the Interactive Advertising Bureau show that expenditure on

How Important is Advertising?

How much of the money spent on advertising is wasted? Although it’s a

What, No More Football?

Reflecting on a month of non-stop football coverage, Alex Clements this week mulls over

World Cup Advertising: Louder and Longer, But Will It Last?

For this week’s Thursday Night Insight, Oliver Truman kicks off with B2B’s first

Does Advertising Work?

In this week’s Thursday Night Insight, Paul Hague argues vehemently – once again –

Mixed Feelings Over Social Media

 It appears the jury is still out on the usefulness of social media

Too Much Information

A new academic study claims the average American consumes 34 gigabytes and 100,000

Our industry expertise

B2B International's interpretation of the key issues and challenges and their relevance to the ultimate goal of the project has allowed the research to provide insightful data.

NES Group LTD

More than any other asset you and your team offered, your attentiveness and responsiveness provided a feeling that our business success was as important to you, as it is to us.

GlobalSpec