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Advertising Research

How Effective Is Sports Sponsorship?

Investment in sponsorship is growing fast. In fact, sponsorship is growing at a rate of

Top Tip 10: Dealing with shorter attention spans

It’s day ten of our ’10 Top Tips For B2B Marketers To Make 2014

Getting Buy-In To Your Research Project

More and more clients are coming to us at an early stage in

Internet Up, DM Down

The latest figures released by the Interactive Advertising Bureau show that expenditure on

How Important is Advertising?

How much of the money spent on advertising is wasted? Although it’s a

What, No More Football?

Reflecting on a month of non-stop football coverage, Alex Clements this week mulls over

World Cup Advertising: Louder and Longer, But Will It Last?

For this week’s Thursday Night Insight, Oliver Truman kicks off with B2B’s first

Does Advertising Work?

In this week’s Thursday Night Insight, Paul Hague argues vehemently – once again –

Mixed Feelings Over Social Media

 It appears the jury is still out on the usefulness of social media

Too Much Information

A new academic study claims the average American consumes 34 gigabytes and 100,000

Our industry expertise

We implemented many new communication, learning and relationship building tools as a result of your work with us - these have been very successful and satisfaction levels are probably at their highest ever levels.

Air Products

B2B International did a great job in what was a specialist and difficult study to bring clarity and useful recommendations.

Akzo Nobel