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4Ps

Taking A Different Approach

B2B International’s Matthew Harrison was one of the expert market researchers to attend Marketing magazine’s annual Greater Insight round table last month.

On the day, Matt brought to the table his thoughts on ensuring success in both developed and developing markets:
Interest in developing markets such as China, India, Brazil and Russia has

Where is the love?

In this week’s Thursday Night Insight, Julia Cupman draws the analogy between marketing and Cupid’s bow and arrow…
The TV series The Bachelorette is arguably complete and utter rubbish that is watched avidly by hormonal 16 year old girls and me.  I’m not ashamed to admit that I follow this

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Testimonials

The results of the research were communicated in a clear manner that enabled us to pull out key themes and areas for future development.

Germains Technology Group

B2B International did a great job in what was a specialist and difficult study to bring clarity and useful recommendations.

Akzo Nobel