Home > B2B Blog > Annual fundraising target achieved in just six months

B2B International, which has chosen Manchester’s The Christie as its nominated charity of the year, has beaten its annual fundraising target of £1,000 in less than six months.

The business-to-business market research specialist – which also has an office in London as well as in locations across mainland Europe, North America and Asia – now hopes to double its initial target.

Fundraising activities by the team have included: helping at the Manchester United bucket collection at their final home game of the season; Research Executive Kyle Cockett cycling the Manchester to Blackpool bike ride; as well as various cake-bakes, book-swaps and a company raffle.

B2B International Marketing Manager, Caroline Harrison, says, “We are thrilled to have reached our target so far ahead of schedule and are more committed than ever now in continuing to raise funds for this worthy cause. Many staff and their families have been touched by cancer and this effort shows the support to the charity.”

Natalie Pike, Corporate Fundraising Officer, from The Christie added, “We are delighted that B2B International nominated The Christie as its chosen charity this year and are grateful to both them and all our other fundraisers for every penny they raise.”

Find out more about the work The Christie does at: http://www.christie.nhs.uk/

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From implementation and analysis through to usefulness of the information provided, it was a very positive experience.


B2B illustrated a clear understanding of the project, offered proactive advice as to how we could use the information, and importantly, came across as people we felt could work well with and trust to get the job done.

Baker Tilly