A couple of weeks ago, B2B International Director Carol-Ann Morgan took part in a roundtable event in London hosted by Marketing magazine. ‘Greater Insights 2012’ invited some of the UK’s foremost market researchers to lead a discussion on what’s hot and what’s not in the market research industry at the present time.
This week, a report on the day’s debate has appeared in the magazine. Amongst other things, the attendees discussed their shifting roles and the ways in which the industry can help organisations unlock the secrets of their clients and consumers.
This entry was posted on Thursday, July 26th, 2012 at 10:30 am and is filed under B2B Marketing, Carol Ann Morgan, Industry News, Insight. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
Leave a Reply