Home > B2B Blog > Taking A Different Approach


B2B International’s Matthew Harrison was one of the expert market researchers to attend Marketing magazine’s annual Greater Insight round table last month.

On the day, Matt brought to the table his thoughts on ensuring success in both developed and developing markets:

Interest in developing markets such as China, India, Brazil and Russia has increased rapidly over the past 10 years. This has resulted in market research and intelligence agencies exploring a wider variety of geographies than ever before. This presents challenges throughout the market research process, for field workers, managers and analysts alike.

As is to be expected, different insights arise from one geographical location to the next. A closer look at the critical marketing success factors in the developing and developed worlds provide a good illustration of this…

click here if you would like to read more of Matt’s thoughts, or to see a short video.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Our industry expertise

A very good debrief. Met the objectives for the customer research very well - great analysis and recommendations.

Mars

The comprehensive nature of the survey, the results and the clarity of the final presentations were excellent and we would like to thank you and your team for the high quality work produced.

HSE (Health & Safety Executive)