« Fireworks? Conjoint Works! Marketers and the Recession »Bucking The Trend  Two reports released recently show that the market research industry on both sides of the Atlantic had a tough year in 2009. Research revenue in the United States fell by 3.3% last year – to $8.6bn, according to Jack Honomichl’s annual market research industry report. Similarly, figures released by the Market Research Society earlier in the month showed that revenue in the UK was down 4.7% last year to £2.08bn – although it has to be pointed out that by the end of 2009, the figures were once again improving. The UK market research industry had experienced strong growth of 6.2% in 2008. However, against this backdrop, B2B International – with offices in both the US and UK, in addition to China – is particularly pleased to have bucked the trend, reporting 10% growth during 2009. The company has experienced year-on-year growth since its formation in 1998. This entry was posted on Monday, July 5th, 2010 at 9:03 am and is filed under B2B News, Growth, Market Research. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site. Leave a Reply |
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