Comments on: Beware! ‘Slick’ Marketing Can Be Detrimental To B2B Marketers’ Health http://www.b2binternational.com/b2b-blog/2010/06/25/beware-%e2%80%98slick%e2%80%99-marketing-can-be-detrimental-to-b2b-marketers%e2%80%99-health/ Mon, 09 Apr 2012 14:53:48 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Nick Hague http://www.b2binternational.com/b2b-blog/2010/06/25/beware-%e2%80%98slick%e2%80%99-marketing-can-be-detrimental-to-b2b-marketers%e2%80%99-health/comment-page-1/#comment-67952 Nick Hague Fri, 02 Jul 2010 10:39:34 +0000 http://www.b2binternational.com/b2b-blog/?p=1750#comment-67952 Thanks Michael for your comment. Good to hear that other marketeers are preaching the same thoughts and theories as ourselves Thanks Michael for your comment. Good to hear that other marketeers are preaching the same thoughts and theories as ourselves

]]> By: Mine eyes have seen the glory of the sacred wunderkind… http://www.b2binternational.com/b2b-blog/2010/06/25/beware-%e2%80%98slick%e2%80%99-marketing-can-be-detrimental-to-b2b-marketers%e2%80%99-health/comment-page-1/#comment-67799 Mine eyes have seen the glory of the sacred wunderkind… Wed, 30 Jun 2010 11:39:47 +0000 http://www.b2binternational.com/b2b-blog/?p=1750#comment-67799 [...] It’s a great article, read it here [...] [...] It’s a great article, read it here [...]

]]> By: Michael Simmons http://www.b2binternational.com/b2b-blog/2010/06/25/beware-%e2%80%98slick%e2%80%99-marketing-can-be-detrimental-to-b2b-marketers%e2%80%99-health/comment-page-1/#comment-67485 Michael Simmons Fri, 25 Jun 2010 19:54:26 +0000 http://www.b2binternational.com/b2b-blog/?p=1750#comment-67485 Nick, It's a tough line to walk when customers (we're a B2B ad agency) want us to verify everything customers hear about success brought on by social media. All the while we sit back and argue the virtues of one-to-one communication using old and new media to engage and enter into lasting relationships. Content is key. You can't ignore social media, but you also can't get drunk on the hype either. Thanks for the post. Michael Simmons President VLG Nick,

It’s a tough line to walk when customers (we’re a B2B ad agency) want us to verify everything customers hear about success brought on by social media. All the while we sit back and argue the virtues of one-to-one communication using old and new media to engage and enter into lasting relationships. Content is key. You can’t ignore social media, but you also can’t get drunk on the hype either. Thanks for the post.

Michael Simmons
President
VLG

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