« Language Without Words Marketing Laid Bare »To Twitter or Not to Twitter…  Nearly half of all respondents in last month’s ‘Twitter in B2B Marketing’ study were dissatisfied with their return on tweets, and four out of five could not directly attribute revenue to micro-blogging. Yet, the survey revealed a striking contrast between occasional and heavy Twitter users, with successful Twitter marketers not surprisingly being more optimistic about Twitter’s future and long-term potential. Another unsurprising revelation was the suggestion that those marketers who do manage to generate revenue via Twitter tend to be more active and commit more time to using the social media site. Interestingly, although the survey was based on 387 responses, in fact 592 questionnaires were completed. More than 200 results (35%) were discounted because the respondents say they do not use Twitter for business purposes, presumably using it on a personal level only… More about this study can be found by clicking here. This entry was posted on Monday, June 21st, 2010 at 9:37 am and is filed under Business Decisions, Business To Business, Promotion, Social Networking. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site. Leave a Reply |
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