« Record High for U.S. Internet Marketing Language Without Words »U.S. Beverage Market Declines  An historic sales slump appears to be hitting the $100 billion United States brewing industry. According to the Beer Institute, industry shipments are down 4%, and SymphonyIRI reports that sales for 11 of the biggest brands fell in the four weeks to May 16. In fact, in this period, only four of the top 30 –Keystone Light, Modelo Especial, Yuengling and Pabst Blue Ribbon – posted gains. It all boils down, it would seem, to people simply drinking less beer at present. A big factor behind this trend appears to be the ongoing effects of the recession. High unemployment rates, in particular, mean many people are cutting back. The trend is typified by the Brewing Big Two: Sales of Anheuser-Busch’s Bud Light, the largest U.S. brand, are down 5.3% year to date – and, don’t forget, this is compared to 2009, which was the first negative year in the brand’s 28-year history. MillerCoors, the No. 2 U.S. brewer, is experiencing declines too, with Coors Light and Miller Lite down 0.5% and 7.5% respectively. This entry was posted on Wednesday, June 16th, 2010 at 10:08 am and is filed under Sales, USA. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site. Leave a Reply |
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