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In The Press

March 29, 2010

 
The March 2010 issue of Quirk’s Marketing Research Review featured an article contributed by B2B International’s very own Matthew Harrison. In ‘Open for business’, Matt outlines many of the advantages that online focus groups can bring to the world of B2B research.

 
The article can be viewed on the Quirk’s website (registration required) or the full, original white paper can be accessed by clicking here.

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Thanks for all the work that’s gone into this study. The presentation is fantastic and the Reflect tool is really useful to allow us to interrogate the data with any other angles we need.

Stanley Tools

B2B International showed diligence, professionalism, resilience and adaptiveness. As a result they delivered highly valuable insights that are influencing how we will be taking this new service to the market.

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