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Market research revenues in Germany fell by 5% last year, according to figures provided by 151 German agencies to industry publication Context – the total revenue of those taking part amounting to €2.08 billion. According to Context, fewer agencies agreed to provide figures for 2009 than did for 2008, probably because of disappointing results. Of the agencies that did take part, 54% reported a fall in revenue and 17% saw a rise. In spite of staff cuts at many agencies, the total number of permanent employees in the German market research industry was actually up overall – yet revenue per employee was down for the third year running. Meanwhile, in the Czech Republic, market research revenues were estimated to be down 4% last year, according to industry association Simar. Based on preliminary figures from 22 research agencies in the country, 2009 total revenue was put at Kc2.2 billion (£73.2 million). Brighter news for 2010, though, with predictions that the industry will return to 2008 levels (Kc2.3 billion or £76.6 million). Most agencies surveyed expect their revenues this year to be the same or higher than they were in 2009. This entry was posted on Tuesday, February 23rd, 2010 at 10:50 am and is filed under Credit Crunch, Economic Crisis, Economic Recovery, Market Research. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site. Leave a Reply |
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