http://www.b2binternational.com/b2b-blog/2009/04/28/the-growth-of-online-market-research/ Mon, 09 Apr 2012 14:53:48 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.b2binternational.com/b2b-blog/2009/04/28/the-growth-of-online-market-research/comment-page-1/#comment-41967 Paul Blunden Tue, 28 Apr 2009 12:45:04 +0000 http://www.b2binternational.com/b2b-blog/2009/04/28/the-growth-of-online-market-research/#comment-41967 I completely agree with your points here particularly around the need to combine on-line research with off-line. At Foviance we have been pioneering the combined use of qualitative and quantitative research techniques in the area of customer experience and use the axis "granularity" vs. "statistical significance". We have found that using the newer technologies that allow for online focus groups, task based research and panel research are great but can leave you with additional questions. They do have the benefit of low cost per participant but overall carry a fairly high ticket price. I completely agree with your points here particularly around the need to combine on-line research with off-line. At Foviance we have been pioneering the combined use of qualitative and quantitative research techniques in the area of customer experience and use the axis “granularity” vs. “statistical significance”.
We have found that using the newer technologies that allow for online focus groups, task based research and panel research are great but can leave you with additional questions. They do have the benefit of low cost per participant but overall carry a fairly high ticket price.

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