« Why Challenging Times Bring Changing Market Research Needs Corporate Brandstand »Questionnaire Design – Chapter 9 
It’s a Monday, which must mean that it’s time for another chapter from our latest eBook Questionnaire Design. This week’s eBook chapter (with accompanying Podcast, courtesy of the Market Research Podcast), looks at "Getting The Questionnaire Right", both in terms of adequately testing the survey through piloting, as well as investigating how software can assist in putting the questionnaire together. Don’t forget to come back next Monday when we’ll be releasing Chapter 10 for your reading (and listening) pleasure!
This entry was posted on Monday, August 4th, 2008 at 8:53 pm and is filed under eBook, Paul Hague, Questionnaire Design, Research Design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site. Leave a Reply |
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