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1,000 And Counting


Market research specialists B2B International have welcomed over 1,000 employees during their 10 years, with Leah Fletcher (pictured above) being the lucky 1000th.

Peter Mullarkey, operations manager at B2B International’s UK office says:

We’re delighted to have reached this milestone. More than 1,000 people have now worked for B2B since its inception in 1998. This includes the consultants in our research team and those working in the telephone interviewing unit. There’s certainly always a lot going on here!

Whilst there are a large proportion of English-speaking interviewers, B2B also employs people of many nationalities with up to 35 languages being spoken amongst the staff at any one time. This, in no small part, is due to the international nature of many of the projects that B2B conducts.

Director and co-founder Nick Hague says:

This multi-national aspect is why so many clients commission us. We talk to people all over the world, and the differing time zones means the phone unit is often busy 24 hours a day!

With the opening of a Beijing office 18 months ago and a New York branch having opened in June, Peter says constant expansion means B2B that is always looking out for additional staff:

The B2B phone unit is thriving. Work is quite flexible, which suits many people, and also very varied – short interviews, longer in-depth conversations, through to focus groups. We‘re a happy and dedicated team…and the provision of a tea trolley also proves highly popular, as well as helping lubricate their voices whilst interviewing!



This entry was posted on Tuesday, July 8th, 2008 at 9:13 am and is filed under B2B News, International Market Research, Market Research, Nick Hague. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.


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