Forget the traditional Oxbridge boat race, here’s the Manchester-Salford equivalent!
B2B International is donating money to the North West’s Two Cities Boat Race on 10th May, an annual event at Salford Quays where thousands watch university rowing teams from Manchester and Salford fight with sculls.
Nick Hague, director at the Bramhall-based business-to-business market research agency, says:
This race presses many buttons for us. Both universities are valued clients so it’s an opportunity to support them. Also, money from the donation is given to SPARKS, a fantastic charity that supports medical research for children. What’s more, the Chinese Dragon Boat Race, which takes place alongside the main Regatta event, is of great interest to us as B2B has an office in Beijing and does a lot of work throughout China.
Dragon Boat Racing has established itself as the UK’s favourite mass participation water sport (allegedly) so B2B is planning to enter a team next year…once 17 staff have practiced their team-building and rowing techniques!
This entry was posted
on Tuesday, May 6th, 2008 at 10:14 am and is filed under Market Research China, B2B News, Articles.
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