« New Website And Blog Title! Market Research – Commodity Or Consultancy? – Part 1 »The Changing Face Of Market Research
Surely this is the very domain of marketing research? If clients really are wandering around in hope rather than expectation where does this leave our industry? Is it fit for purpose and if so for what purpose? Market research is no longer a small decentralized profession. Through the last few years that market has seen an increasing consolidation within the research industry leading to larger players providing research solutions on a global platform. With the development of global online panels, intellectual data can now be gathered for a very reasonable price. However, some believe that this ‘standardisation’ of service offerings from the larger research players has led to standardized delivery of data and results that lacks creativity, insight and therefore resulting action. Tied in with increasing demands from clients who are looking for a consultancy offering that works with the client team to help implement change from research findings, what will the future market research industry look like? In a recently written paper, Mike Cooke and Nick Buckley of GFKNOP, look at the changing face of market research and what this means for the market research industry. This can be viewed at www.b2bresearch.org. This entry was posted on Tuesday, September 11th, 2007 at 11:49 am and is filed under Industry News, Market Research. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site. Leave a Reply |
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