http://www.b2binternational.com/b2b-blog/2007/09/06/logo-research-approach-with-caution/ Mon, 28 Nov 2011 17:50:03 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.b2binternational.com/b2b-blog/2007/09/06/logo-research-approach-with-caution/comment-page-1/#comment-17332 Duncan Buchanan Fri, 07 Sep 2007 07:23:19 +0000 http://www.b2binternational.com/b2b-blog/2007/09/06/logo-research-%e2%80%93-approach-with-caution/#comment-17332 An excellent article. Here in Australia our main airline QANTAS recently adjusted its logo. But it did so in a subtle and careful way similar to Shell. A slight change to the color, size and shape of the logo on the tail of the plane did the job perfectly. They had clearly learned the lession from the British Airways debacle. No doubt some well conducted qualitative research was used. Most probably focus groups. An excellent article. Here in Australia our main airline QANTAS recently adjusted its logo. But it did so in a subtle and careful way similar to Shell. A slight change to the color, size and shape of the logo on the tail of the plane did the job perfectly. They had clearly learned the lession from the British Airways debacle. No doubt some well conducted qualitative research was used. Most probably focus groups.

]]> http://www.b2binternational.com/b2b-blog/2007/09/06/logo-research-approach-with-caution/comment-page-1/#comment-17321 Jensen Thu, 06 Sep 2007 22:53:13 +0000 http://www.b2binternational.com/b2b-blog/2007/09/06/logo-research-%e2%80%93-approach-with-caution/#comment-17321 That's really interesting that the first logo's started with the cattle interesting, but when you think about it it makes a lot of sense. That’s really interesting that the first logo’s started with the cattle interesting, but when you think about it it makes a lot of sense.

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