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Using Curiosity In Your Branding


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From a post on Power PR:

Curiosity: Always Kind to Branding

Customers Never Fail to Fall for Curious Branding
There are some things that never change in the world of consumerism, and one of those things is that people are curious. Entice them with an advertisement or brand incentive that is mysterious and they’ll give the marketer results. If you’re interested in finding out if your ad or publicity article is well-placed, just give your audience something to click on or respond to that provides them with further information and you with feedback.

Marketers have a need to know if their branding ideas are working, so why not use one of the oldest tricks in the PR book – curiosity – to get them to investigate further.

Click this link for more information on branding research.


This entry was posted on Tuesday, August 7th, 2007 at 9:37 am and is filed under Branding, Market Research. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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