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Finding A Company To Conduct Business-to-Business Research In China
To any Western company seeking research on Chinese markets, by far the best source of suppliers is ESOMAR, a European organisation whose website boasts a directory of market research providers across the world. This directory is searchable by country, and all agencies are vetted for quality. Furthermore, ESOMAR’s Western focus means that companies registered as providing market research in China generally have a Western focus, in terms of the linguistic capabilities of their staff, the quality standards adhered to, and the way in which information is presented.
A good half of the 53 ESOMAR-registered agencies based in China are Western-owned, almost all of these having English-speaking (and often German- and French-speaking) expatriates in management positions. The ESOMAR directory can be found on http://directory.esomar.org/, and the first page of results for agencies in China is illustrated in Figure 2 below. Each agency can be clicked on for details of specialisms, locations, capacity and team members.
Figure 2 – ESOMAR Directory, China search
A comprehensive list of the 1,200 plus market research companies, of all sizes, locations and specialities, can be found on the website of the Chinese Market Research Association (www.cmra.org.cn). All details are in Chinese. Any company wishing to use smaller Chinese agencies should beware of the high levels of market exit that characterise this part of the industry, as well as the reduced level of business-to-business expertise and quality controls.
This entry was posted
on Tuesday, July 24th, 2007 at 9:48 am and is filed under Industrial Research, International Market Research, Market Assesment, Market Research, Market Research China.
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