In the annual Superbrands survey, Microsoft has once again been voted the number one brand by consumers. The survey results are based on responses from 3,000 completed surveys with British consumers. The rest of the top five consists of Coca-Cola, Google, the BBC and BP.
Interestingly, the results differ quite significantly when we look at what media and marketing experts say – they rank Google as their number one Superbrand, followed by Apple, iPod, Mini and eBay.
Who do you think is right? And why is there such as difference between the two top-fives? Leave a comment below to have your say.
For more info on the article above click here.
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on Tuesday, July 17th, 2007 at 9:35 am and is filed under Branding, Industry News, Quantitative Research.
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